The emblem is a professional, historical, and academic logo. As an information carrier, it expresses academic groups' academic purpose and mission with simple, vivid and easily recognizable images. At the same time, it shows academic groups' scientific and cultural connotations, such as their work objectives and academic spirit. Taking the emblem of the Geological Society of China as an analysis case, this paper discusses the role of the emblem in the scientific and cultural construction of the Society by comparing it with the cultural aims and connotations of several representative geological societies in the East and the West.