Scientific innovation and popularization are the two wings driving innovative development. With the comprehensive implementation of China's innovation-driven development strategy and the accelerated advancement of geological work in the new era, geoscience popularization has become a crucial component in supporting geological scientific innovation and enhancing public geoscientific literacy. This paper provides a systematic and objective analysis of the evolving environment for geoscience popularization, highlighting the achievements in science popularization of CGS,arguing that it faces new tasks and challenges in the new era while possessing unique industry strengths. It emphasizes the need to acknowledge both the achievements and shortcomings of past geoscience popularization efforts and to scientifically plan pathways and practical measures for its innovation-driven development. The author recommends that geological industry units collaborate closely, engage in prudent planning and steadfast execution, and coordinate efforts across multiple dimensions to advance geoscience popularization. By synergizing the popularization of geological knowledge with scientific innovation, we can more effectively improve the public service capacity of geological information and contribute to elevating citizens' scientific literacy.